Tag
news-consumption
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October 21, 2026
•5 min read
TikTok's news audience has stopped growing as Facebook and Nextdoor pull younger users back to local content
TikTok's share of Americans who get news on the platform stayed flat at 20% in 2026, while its core 18 to 29 demographic dropped four percentage points. The shift exposes a plateau brands should have seen coming and signals a broader realignment towards proximity over virality.
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October 20, 2026
•5 min read
YouTube now edges TV for US political news, forcing brands to rethink issue-led content distribution
Syracuse University research finds YouTube has narrowly overtaken television as Americans' primary source for political news, a shift that requires social teams to reconsider where they place advocacy and values-based content in the final weeks before an election.
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