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Pinterest embeds AI campaign assistant inside Ads Manager, turning platform data into creative recommendations
Business Assistant, unveiled at Cannes Lions on 17 June and now in closed US beta, surfaces trending searches as visual graphs and recommends specific Pins to promote, giving advertisers trend intelligence without leaving the ad platform.
Pinterest expands creator partner network with Influencer agency tie-up
The visual discovery platform has added creator marketing agency Influencer to its official global marketing partner roster, as it doubles down on creator-led commerce through evergreen content that compounds over time.
Pinterest deepens WNBA presence at All-Star Week, six months after first sports deal
The platform joined 34 partners at Chicago's fan festival and participated in the league's inaugural Media & Innovation Summit, extending the New York Liberty partnership it announced in May 2025 into a broader league footprint.
Pinterest crosses $1bn revenue as AI Assistant reaches most US users
The platform's July rollout of conversational AI and Gen Z dominance signal a decisive shift from inspiration to purchase, but Q3 guidance shows the commercial bet isn't fully paying off yet.
Pinterest moves beyond ads with AI shopping assistant and MCP integration
The visual discovery platform announced Business Assistant, Model Context Protocol integration, and Ask Pinterest at Cannes Lions, shifting from platform updates to infrastructure plays as conversational shopping reshapes product discovery.
Platforms have stopped asking if AI content belongs. Now they're asking how much people want to see
This week crystallised a fundamental shift in how platforms handle synthetic content. TikTok, Pinterest, Instagram and Snapchat have all moved from encouraging AI creation to managing AI fatigue, and the question is no longer whether AI belongs on social feeds but whether anyone actually wants it there.
TikTok adds AI content slider: why giving users a dial, not just labels, matters
TikTok has quietly become the first major platform to let users reduce AI content in their feed with a slider control, rather than just labelling it. The shift marks a turning point in how social platforms handle the AI slop problem.
Pinterest launches AI content controls after user revolt over generative spam
The platform becomes the first major visual network to give users category-level controls to dial down AI-generated images, a move that could define how social media handles the flood of algorithmic slop in 2026.
Snap opens ad platform to AI agents via Model Context Protocol
Snapchat completed its MCP server rollout on 25 July, letting third-party AI tools plan and execute campaigns directly through its Marketing API. The move follows similar integrations by Meta, Google, Amazon, and Pinterest, part of a wider shift to agentic advertising workflows across the social ad ecosystem.
TikTok Shop slashes affiliate commissions with no warning, pushing creators to Amazon
TikTok Shop cut affiliate commission caps from 20% to 10-15% across beauty, supplements, and home goods in June with zero transition period, forcing creators and brands to rework economics overnight while Amazon and Pinterest hold rates steady.
Google Images just cloned Pinterest's interface (and where your content lives has changed)
Google rolled out a Pinterest-style feed for Google Images on 14 July 2026, complete with personalised discovery, collections, and AI image generation. The shift turns image search into a browsing destination and changes how visual content gets discovered outside social platforms.
Pinterest opens Amazon Storefront linking for creators with automatic affiliate tracking
The update landed in June and eliminates manual link work for affiliate creators, while surfacing Amazon storefronts directly on Pinterest profiles. It marks Pinterest's most direct creator monetisation play since Creator Rewards ended in 2022.
Pinterest's Ask Pinterest app turns shopping discovery into a conversation. Brands need a new playbook.
Pinterest launched a standalone AI shopping app on 17 June that replaces keyword search with natural-language conversation, powered by its proprietary Taste Graph. For brands on the platform, the question is no longer 'are we findable?' It's 'are we conversational?'
Pinterest's 'Less URL, More IRL' Manifestival is the sharpest platform positioning play at Cannes 2026
While every other tech company at Cannes Lions is pitching AI tools and attention metrics, Pinterest has built a phones-down, hands-on beach activation that does something far more strategically interesting: it turns the platform's core product tension into a live brand argument. Here's what the mechanism actually is, and why brands should steal it.
Pinterest wants you to close the app. The campaign that's making a case for inspiration that actually leads somewhere
Pinterest has launched a campaign built around an idea that most social platforms would never say out loud: the best thing an app can do is give you a reason to close it and go and live your life. The rollout began on 1 May across TV, cinema, out-of-home and digital, and Pinterest is positioning it as its most ambitious paid media campaign to date.