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Sarah MustardView profile →

Pinterest tells advertisers to launch Q4 campaigns now, not November, as 55% of weekly users still shop post-Christmas

The platform's latest guidance pushes brands to go live between September and November, citing Performance+ testing that showed 28% ROAS improvement for SMB advertisers. With festive activity spiking as early as September and post-Christmas shopping remaining strong, Pinterest is reframing Q4 as a months-long testing window, not a November sprint.