Tag
roas
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September 14, 2026
•5 min read
Pinterest tells advertisers to launch Q4 campaigns now, not November, as 55% of weekly users still shop post-Christmas
The platform's latest guidance pushes brands to go live between September and November, citing Performance+ testing that showed 28% ROAS improvement for SMB advertisers. With festive activity spiking as early as September and post-Christmas shopping remaining strong, Pinterest is reframing Q4 as a months-long testing window, not a November sprint.
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July 21, 2026
•5 min read
Reddit's Shopify integration goes global: why high-intent shopping conversations now convert
Reddit has made its native Shopify integration available worldwide, giving merchants one-click access to Dynamic Product Ads on a platform where users research purchases, not just scroll. With EMEA retail advertisers seeing 7x ROAS and North America campaigns outperforming media plan averages by 2x, this is about bridging the gap between conversation and conversion where intent already exists.
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