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    Pinterest's beauty report puts mocha balayage and dusty rose blush into Q4 product briefs
    October 9, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Pinterest's beauty report puts mocha balayage and dusty rose blush into Q4 product briefs

    The platform's first Beauty Trend Report supplies specific search growth figures for copper hair, cheeky flush makeup and latte nails, giving brands concrete content direction as they plan autumn campaigns.

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    Snapchat brings Dynamic Product Ads into Chat as platform tests how far commerce can push into private messaging
    September 14, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Snapchat brings Dynamic Product Ads into Chat as platform tests how far commerce can push into private messaging

    Catalog ads are now live in the inbox used by 85% of Snapchatters. The move turns private messaging into a commerce surface and raises the question every platform will have to answer: where does helpful cross into intrusive?

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    TikTok Mini Series brings episodic ad format and Growth Max automation to brands chasing recurring viewers, not one-off clicks
    July 27, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    TikTok Mini Series brings episodic ad format and Growth Max automation to brands chasing recurring viewers, not one-off clicks

    TikTok has formalised long-form commerce storytelling with Mini Series, an in-app episodic feature now paired with Growth Max performance automation. Brands become publishers; audiences become recurring viewers before they become customers.

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