Tag
commerce
2 stories
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September 14, 2026
•5 min read
Snapchat brings Dynamic Product Ads into Chat as platform tests how far commerce can push into private messaging
Catalog ads are now live in the inbox used by 85% of Snapchatters. The move turns private messaging into a commerce surface and raises the question every platform will have to answer: where does helpful cross into intrusive?
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July 27, 2026
•5 min read
TikTok Mini Series brings episodic ad format and Growth Max automation to brands chasing recurring viewers, not one-off clicks
TikTok has formalised long-form commerce storytelling with Mini Series, an in-app episodic feature now paired with Growth Max performance automation. Brands become publishers; audiences become recurring viewers before they become customers.
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