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growth-max
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October 21, 2026
•5 min read
TikTok's Made By Us Studios deal turns creators into proof-of-concept for brands that can't afford to guess
The partnership puts Hannah Stocking and Adam Rose at the centre of scripted micro-series, but the real shift is TikTok building a testing ground where brands can validate entertainment ideas with real audience data before committing TV-scale budgets.
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July 27, 2026
•5 min read
TikTok Mini Series brings episodic ad format and Growth Max automation to brands chasing recurring viewers, not one-off clicks
TikTok has formalised long-form commerce storytelling with Mini Series, an in-app episodic feature now paired with Growth Max performance automation. Brands become publishers; audiences become recurring viewers before they become customers.
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