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    TikTok's Made By Us Studios deal turns creators into proof-of-concept for brands that can't afford to guess
    micro-series
    Social Media Marketing
    growth-max
    October 21, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    TikTok's Made By Us Studios deal turns creators into proof-of-concept for brands that can't afford to guess

    The partnership puts Hannah Stocking and Adam Rose at the centre of scripted micro-series, but the real shift is TikTok building a testing ground where brands can validate entertainment ideas with real audience data before committing TV-scale budgets.

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