Tag
q4-campaigns
Meta Creator Marketplace now surfaces intent over follower count, reshaping how brands should brief influencer campaigns
Meta's Creator Marketing Hub prioritises creators who have already tagged brands or expressed partnership interest, shifting discovery away from audience scale. For marketers planning Q4 campaigns, that changes who gets found and how briefs should be structured.
Pinterest's beauty report puts mocha balayage and dusty rose blush into Q4 product briefs
The platform's first Beauty Trend Report supplies specific search growth figures for copper hair, cheeky flush makeup and latte nails, giving brands concrete content direction as they plan autumn campaigns.
Pinterest tells advertisers to launch Q4 campaigns now, not November, as 55% of weekly users still shop post-Christmas
The platform's latest guidance pushes brands to go live between September and November, citing Performance+ testing that showed 28% ROAS improvement for SMB advertisers. With festive activity spiking as early as September and post-Christmas shopping remaining strong, Pinterest is reframing Q4 as a months-long testing window, not a November sprint.