Tag
tiktok-shop
TikTok Shop hits $23.4bn in US sales, with creators driving three-quarters of revenue
The platform now exceeds Target's online business as the fastest-growing US retailer for the second consecutive year, rewriting the rules of how products reach buyers and who controls the transaction.
TikTok Shop creator levels now visible to brands, changing how sellers vet partners
TikTok has made its creator badge system visible to sellers, letting brands see which tier a creator holds before opening collaboration talks. The shift turns previously hidden performance metrics into front-facing signals that could reshape how partnerships form.
TikTok Shop slashes affiliate commissions with no warning, pushing creators to Amazon
TikTok Shop cut affiliate commission caps from 20% to 10-15% across beauty, supplements, and home goods in June with zero transition period, forcing creators and brands to rework economics overnight while Amazon and Pinterest hold rates steady.
Meta's new Seller app hands Marketplace power sellers what eBay had for years
Facebook Marketplace now has a dedicated iOS app with AI listing tools, performance dashboards, and bulk inventory management. It's Meta's bet that keeping its most active sellers inside its ecosystem will stave off competition from TikTok Shop and live-selling platforms.
TikTok Shop is now the fourth-largest US beauty retailer, passing Target and Costco at $4.4bn
In just three years, TikTok Shop has taken $4.4bn in US beauty sales and overtaken legacy retailers, growing 107% year-on-year while Amazon beauty grew 24%. For brands still treating it as an awareness channel, the market has already moved: beauty ecommerce in America now runs on affiliate creators, not shelves.