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beauty-brands
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July 18, 2026
•5 min read
TikTok Shop is now the fourth-largest US beauty retailer, passing Target and Costco at $4.4bn
In just three years, TikTok Shop has taken $4.4bn in US beauty sales and overtaken legacy retailers, growing 107% year-on-year while Amazon beauty grew 24%. For brands still treating it as an awareness channel, the market has already moved: beauty ecommerce in America now runs on affiliate creators, not shelves.
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