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seller-app
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July 28, 2026
•5 min read
Facebook's Marketplace unbundling reveals where social commerce value really lives
Meta is splitting Marketplace sellers into a dedicated app and launching free verification badges. The move says more about the future of social platforms than any anniversary celebration.
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July 27, 2026
•5 min read
Meta's new Seller app hands Marketplace power sellers what eBay had for years
Facebook Marketplace now has a dedicated iOS app with AI listing tools, performance dashboards, and bulk inventory management. It's Meta's bet that keeping its most active sellers inside its ecosystem will stave off competition from TikTok Shop and live-selling platforms.
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