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squishy-toys
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October 20, 2026
•5 min read
TikTok Shop's 230% collectibles sales surge pitches trading cards and squishy toys as the Q4 sleeper category brands are missing
Sports cards, memorabilia and squishy toys are shaping Q4 on TikTok Shop, with collectibles sales climbing 230% year on year in October. Brands have six weeks to secure inventory and Live Shopping slots before Black Friday.
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