Tag
performance-advertising
2 stories
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August 28, 2026
•5 min read
Reddit's Shopify integration rolls out globally as platform builds DTC commerce infrastructure
Reddit has opened its Shopify integration to all advertisers globally, automating product catalog syncing and conversion tracking for Dynamic Product Ads. The move positions the platform as a purchase research channel rather than a competitor to TikTok Shop's transaction layer.
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August 5, 2026
•5 min read
TikTok View+ lets advertisers optimise for 6-second views on Pulse Core premium placement
TikTok's View+ feature adds performance optimisation to its brand-safety-first Pulse Core product, allowing advertisers to chase 6-second view-through rates alongside adjacency to the top 4% of trending content. It's a bet that brand and performance don't have to trade off.
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