Tag
brand-safety
X settles WFA lawsuit after court defeat, but the brand safety damage is permanent
Elon Musk's platform has settled its advertiser boycott lawsuit following a federal dismissal that ruled companies can choose where to spend. The settlement closes the case, but leaves social media marketers navigating a fragmented brand safety landscape with no shared standards.
TikTok View+ lets advertisers optimise for 6-second views on Pulse Core premium placement
TikTok's View+ feature adds performance optimisation to its brand-safety-first Pulse Core product, allowing advertisers to chase 6-second view-through rates alongside adjacency to the top 4% of trending content. It's a bet that brand and performance don't have to trade off.
What the FTC's tighter influencer disclosure rules actually mean for your workflow
The 2023 FTC Endorsement Guides redefined 'clear and conspicuous' disclosure. Now, with enforcement ramping up through 2026 and penalties reaching $51,744 per post, brands and social professionals need to treat compliance as infrastructure, not an afterthought.
Social overtook TV as the world's biggest news source. Brand content just got a lot more complicated.
The 2026 Reuters Institute Digital News Report confirms what the trend lines have been promising for years: social and video platforms are now where most people on earth get their news. For social media marketers, that shift isn't just a media industry story. It rewrites the rules of tone, timing, and trust for every brand posting into a news feed.