Tag
view-plus
2 stories
All features →
August 5, 2026
•5 min read
TikTok View+ lets advertisers optimise for 6-second views on Pulse Core premium placement
TikTok's View+ feature adds performance optimisation to its brand-safety-first Pulse Core product, allowing advertisers to chase 6-second view-through rates alongside adjacency to the top 4% of trending content. It's a bet that brand and performance don't have to trade off.
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August 3, 2026
•5 min read
TikTok adds 6-second view-through optimisation to Pulse Core for the first time
View+ turns TikTok's brand safety adjacency tool into a performance channel. Announced in the Q2 2026 Product Preview, the feature is currently live via allowlist for Max Pulse and Category Lineup campaigns in the US and Canada.
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