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    TikTok adds 6-second view-through optimisation to Pulse Core for the first time
    August 3, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    TikTok adds 6-second view-through optimisation to Pulse Core for the first time

    View+ turns TikTok's brand safety adjacency tool into a performance channel. Announced in the Q2 2026 Product Preview, the feature is currently live via allowlist for Max Pulse and Category Lineup campaigns in the US and Canada.

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