Tag
performance-marketing
TikTok adds 6-second view-through optimisation to Pulse Core for the first time
View+ turns TikTok's brand safety adjacency tool into a performance channel. Announced in the Q2 2026 Product Preview, the feature is currently live via allowlist for Max Pulse and Category Lineup campaigns in the US and Canada.
Reddit's split testing rollout hands all advertisers controlled A/B tests at user level
The feature, launched in early July 2026, closes a long-standing measurement gap for performance marketers on the platform and signals Reddit's serious push to compete with Meta and TikTok on lower-funnel advertising.
TikTok Mini Series brings episodic ad format and Growth Max automation to brands chasing recurring viewers, not one-off clicks
TikTok has formalised long-form commerce storytelling with Mini Series, an in-app episodic feature now paired with Growth Max performance automation. Brands become publishers; audiences become recurring viewers before they become customers.
Reddit completes its performance marketing pivot with dual attribution and AI shopping ads
The platform now offers unified first-party, MMP and SKAN reporting alongside Shopping Listing Ads built around community conversations. For advertisers tracking lower-funnel results, the measurement gap Reddit has struggled with for years just closed.