Tag
UGC
Disney opens IP vault to TikTok creators, pulls fan videos into Disney Plus
The partnership announced 5 August gives creators licensed access to Marvel, Pixar, and Star Wars assets, and makes TikTok videos streamable on another platform for the first time. Disney gets a pipeline of fan content without paying for it.
Instagram photo comments turn the comment section into a visual conversation pit
Instagram is rolling out photo comments this month, letting users reply with images instead of just text. For brands and creators, this shifts community management from moderating words to policing a visual free-for-all.
Creating Excitement, Momentum and UGC: How We Design Experiences People Want To Share
Events do not start when people arrive or end when they leave. In this article, Lucy Hall pulls back the curtain on how SocialDay designs Social Media Fest as an experience, not just a conference, using a simple "before, during, after" framework to create excitement, momentum and UGC that turns everyday attendees into storytellers.
The Complete Legal Setup for Influencers: A Practical Guide
Influencing is a business, so you need a basic legal setup. This checklist covers the essentials: the right entity, core contracts, IP protection, disclosures, taxes, and the risks creators get sued for.