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    Instagram's photo comments ship with a moderation blind spot brands cannot keyword-filter
    October 20, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Instagram's photo comments ship with a moderation blind spot brands cannot keyword-filter

    The feature is rolling out across accounts now, letting customers drop product images directly into comment threads. The problem: text-based moderation tools can't see them.

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    The Spooky Season Economy: How Social Commerce and Creators are Transforming Halloween 2026
    October 20, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    The Spooky Season Economy: How Social Commerce and Creators are Transforming Halloween 2026

    Halloween spending is set to hit $13.5 billion. Discover how creators, UGC, and short-form video are driving record-breaking social commerce results.

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    Disney opens IP vault to TikTok creators, pulls fan videos into Disney Plus
    August 11, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Disney opens IP vault to TikTok creators, pulls fan videos into Disney Plus

    The partnership announced 5 August gives creators licensed access to Marvel, Pixar, and Star Wars assets, and makes TikTok videos streamable on another platform for the first time. Disney gets a pipeline of fan content without paying for it.

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    Instagram photo comments turn the comment section into a visual conversation pit
    July 21, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Instagram photo comments turn the comment section into a visual conversation pit

    Instagram is rolling out photo comments this month, letting users reply with images instead of just text. For brands and creators, this shifts community management from moderating words to policing a visual free-for-all.

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    Creating Excitement, Momentum and UGC: How We Design Experiences People Want To Share
    February 5, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Creating Excitement, Momentum and UGC: How We Design Experiences People Want To Share

    Events do not start when people arrive or end when they leave. In this article, Lucy Hall pulls back the curtain on how SocialDay designs Social Media Fest as an experience, not just a conference, using a simple "before, during, after" framework to create excitement, momentum and UGC that turns everyday attendees into storytellers.

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    The Complete Legal Setup for Influencers: A Practical Guide
    February 4, 2026
    •5 min read
    A
    Alexandra Tokareva, Senior Account Manager at SkalaView profile →

    The Complete Legal Setup for Influencers: A Practical Guide

    Influencing is a business, so you need a basic legal setup. This checklist covers the essentials: the right entity, core contracts, IP protection, disclosures, taxes, and the risks creators get sued for.

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