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User-Generated Content
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August 5, 2026
•5 min read
Reddit's beauty report shows marketers what happens when platforms stop dictating trends
The platform's People's Beauty Index reveals users rejecting AI-generated perfection and building beauty culture through conversation instead. For brands, that means rethinking how you show up.
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February 5, 2026
•5 min read
Creating Excitement, Momentum and UGC: How We Design Experiences People Want To Share
Events do not start when people arrive or end when they leave. In this article, Lucy Hall pulls back the curtain on how SocialDay designs Social Media Fest as an experience, not just a conference, using a simple "before, during, after" framework to create excitement, momentum and UGC that turns everyday attendees into storytellers.
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