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Lucy HallView profile →

Creating Excitement, Momentum and UGC: How We Design Experiences People Want To Share

Events do not start when people arrive or end when they leave. In this article, Lucy Hall pulls back the curtain on how SocialDay designs Social Media Fest as an experience, not just a conference, using a simple "before, during, after" framework to create excitement, momentum and UGC that turns everyday attendees into storytellers.