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    seasonal-marketing

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    The Spooky Season Economy: How Social Commerce and Creators are Transforming Halloween 2026
    seasonal-marketing
    UGC
    Social Commerce
    October 20, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    The Spooky Season Economy: How Social Commerce and Creators are Transforming Halloween 2026

    Halloween spending is set to hit $13.5 billion. Discover how creators, UGC, and short-form video are driving record-breaking social commerce results.

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    Half of US Halloween shoppers bought by early September, forcing brands to rewrite the campaign calendar
    campaign-timing
    seasonal-marketing
    Social Media Marketing
    October 11, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Half of US Halloween shoppers bought by early September, forcing brands to rewrite the campaign calendar

    US Halloween spending hits $13.5bn in 2026, but NRF data shows 49% of consumers started shopping in September or earlier. For brands still running discovery ads in mid-October, the window where purchase intent was highest has already closed.

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    Discord's Halloween cosmetics campaign tests FOMO mechanics the platform once avoided
    community-platforms
    seasonal-marketing
    Social Media Marketing
    October 7, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Discord's Halloween cosmetics campaign tests FOMO mechanics the platform once avoided

    Discord's Cauldron Chaos promotion pushes limited-time collectibles with a 14-day window and an unlockable fifth item. For a platform built on persistent communities, the shift to urgency-based commerce matters.

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