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    Pinterest embeds AI campaign assistant inside Ads Manager, turning platform data into creative recommendations
    August 17, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Pinterest embeds AI campaign assistant inside Ads Manager, turning platform data into creative recommendations

    Business Assistant, unveiled at Cannes Lions on 17 June and now in closed US beta, surfaces trending searches as visual graphs and recommends specific Pins to promote, giving advertisers trend intelligence without leaving the ad platform.

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    Reddit's split testing rollout hands all advertisers controlled A/B tests at user level
    July 29, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Reddit's split testing rollout hands all advertisers controlled A/B tests at user level

    The feature, launched in early July 2026, closes a long-standing measurement gap for performance marketers on the platform and signals Reddit's serious push to compete with Meta and TikTok on lower-funnel advertising.

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