Tag
compliance
EU AI Act forces social media to label AI content from 2 August, but most marketers still don't know what counts
Article 50 transparency obligations now require brands to disclose deepfakes and certain AI-generated text on social media. The confusion: what legally needs a label, what the platforms do automatically, and what human review actually exempts.
Hashtags are now labelling violations: FTC treats social media as packaging in Made in USA crackdown
Warning letters sent in July made explicit what many brands missed: a single hashtag claiming domestic origin can now carry the same $53,080 penalty as false product labelling, turning every Instagram post into a compliance surface.
Meta signs EU AI transparency code as August compliance deadline looms
Meta has confirmed it will sign the EU's Code of Practice on transparency of AI-generated content ahead of the 2 August enforcement deadline. The move aligns the company's existing labelling work with the strict marking requirements now facing every social platform operating in Europe.
The FTC just made fake reviews and misleading influencer work a $750,000 problem
This week's TruHeight settlement shows that brands using undisclosed endorsements, employee-written reviews, and AI-generated social proof now face six-figure penalties. The days of warnings are over.
What the FTC's tighter influencer disclosure rules actually mean for your workflow
The 2023 FTC Endorsement Guides redefined 'clear and conspicuous' disclosure. Now, with enforcement ramping up through 2026 and penalties reaching $51,744 per post, brands and social professionals need to treat compliance as infrastructure, not an afterthought.
FTC finalises $750k TruHeight settlement over fake reviews and false health claims in influencer campaigns
The order bars the supplement brand and its founders from deceptive advertising after the company used fake social profiles, incentivised five-star reviews and made unsubstantiated growth claims targeting children and teenagers.
UK's under-16 social media ban puts marketing teams on four-month countdown to prove age verification works
The government announced a full ban on social media for under-16s on 15 June, with legislation expected before Christmas and implementation in spring 2027. Ofcom has until October to assess age verification methods, creating immediate compliance pressure for platforms and any brand targeting family audiences.