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    EU AI Act forces social media to label AI content from 2 August, but most marketers still don't know what counts
    compliance
    ai-labeling
    article-50
    August 7, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    EU AI Act forces social media to label AI content from 2 August, but most marketers still don't know what counts

    Article 50 transparency obligations now require brands to disclose deepfakes and certain AI-generated text on social media. The confusion: what legally needs a label, what the platforms do automatically, and what human review actually exempts.

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