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    ai-generated-content

    Instagram cuts reach for undisclosed AI profiles as deception undermines trust
    September 2, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Instagram cuts reach for undisclosed AI profiles as deception undermines trust

    The platform will restrict unlabelled AI-generated accounts from Reels and Explore, moving from voluntary disclosure to algorithmic enforcement.

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    Snapchat blocks fully AI-generated videos from Spotlight recommendations
    August 7, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Snapchat blocks fully AI-generated videos from Spotlight recommendations

    The platform has updated its recommendation algorithm to cut wholly synthetic content from discovery, but videos enhanced with Snapchat's own AI tools remain eligible. The shift turns an April signal into a hard line against AI slop.

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    Meta signs EU AI transparency code as August compliance deadline looms
    July 28, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Meta signs EU AI transparency code as August compliance deadline looms

    Meta has confirmed it will sign the EU's Code of Practice on transparency of AI-generated content ahead of the 2 August enforcement deadline. The move aligns the company's existing labelling work with the strict marking requirements now facing every social platform operating in Europe.

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    Facebook Verified: Meta's free badge puts trust signals in everyone's hands
    July 27, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Facebook Verified: Meta's free badge puts trust signals in everyone's hands

    Meta is rolling out Facebook Verified, a free selfie-based badge confirming someone's a real person. It's separate from Meta Verified's paid subscription, targets AI-generated fakes, and changes what a checkmark means for brands and creators.

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    The FTC just made fake reviews and misleading influencer work a $750,000 problem
    July 20, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    The FTC just made fake reviews and misleading influencer work a $750,000 problem

    This week's TruHeight settlement shows that brands using undisclosed endorsements, employee-written reviews, and AI-generated social proof now face six-figure penalties. The days of warnings are over.

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