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truheight
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July 20, 2026
•5 min read
The FTC just made fake reviews and misleading influencer work a $750,000 problem
This week's TruHeight settlement shows that brands using undisclosed endorsements, employee-written reviews, and AI-generated social proof now face six-figure penalties. The days of warnings are over.
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July 17, 2026
•5 min read
FTC finalises $750k TruHeight settlement over fake reviews and false health claims in influencer campaigns
The order bars the supplement brand and its founders from deceptive advertising after the company used fake social profiles, incentivised five-star reviews and made unsubstantiated growth claims targeting children and teenagers.
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