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Meta's $17bn settlement forces two-hour limits and overnight lockouts for teen users
The social media giant has agreed to pay up to $17.1 billion and implement the most restrictive usage controls yet across Facebook and Instagram, reshaping how brands can reach teen audiences and how the platforms themselves function for anyone under 18.
Facebook AI Mode turns public Groups and Reels into a search engine, no citations included
Meta launched AI Mode globally on 15 June, pulling conversational answers from public Facebook content instead of showing links. For social marketers, it's a new visibility surface with an attribution problem: your posts may power the answer, but you might get zero credit.
Meta's Creator Fast Track offers up to $3,000 monthly, but history suggests the money won't last
Facebook is paying TikTok and YouTube creators guaranteed bonuses for three months. The real test is what happens when the cash stops, and Meta's track record on creator payments isn't encouraging.
EU says Instagram and Facebook's infinite scroll breaks the law
Brussels found Meta in preliminary breach of the DSA over addictive design, demanding the company disable autoplay and infinite scroll by default or face fines reaching $12 billion. For social media marketers, the ruling targets the exact mechanics their ad revenue depends on.
Meta's BlackRock Data Center Deal Shows Who Really Pays for AI (and What That Means for Marketers)
Meta announced a venture with BlackRock to finance a $14 billion data center in El Paso, Texas. The telling detail? Meta owns just 20%, meaning most of its AI infrastructure cost stays off its books, and the move signals how social platforms are now funding the compute power behind every feature marketers rely on.
Facebook's Marketplace unbundling reveals where social commerce value really lives
Meta is splitting Marketplace sellers into a dedicated app and launching free verification badges. The move says more about the future of social platforms than any anniversary celebration.
Facebook Verified: Meta's free badge puts trust signals in everyone's hands
Meta is rolling out Facebook Verified, a free selfie-based badge confirming someone's a real person. It's separate from Meta Verified's paid subscription, targets AI-generated fakes, and changes what a checkmark means for brands and creators.
Meta removes off-platform data opt-out: the quiet audience upgrade marketers didn't ask for
Starting July 2026, Meta stopped allowing users to disconnect their off-platform activity from their profiles. The change hands advertisers wider retargeting pools and stronger signal quality without collecting new data, but the real shift is what that activity now powers beyond ads.
Facebook now pays creators up to $3,000 a month to post. Here's what they have to give up.
Meta launched Creator Fast Track in March with guaranteed monthly payments for TikTok and YouTube creators willing to post Reels on Facebook. The move intensifies the platform war for creator loyalty, but it's not about money alone.
Facebook's content planner and bulk Reels upload arrive as Meta squares up to third-party schedulers
Creator Studio's new calendar view and batch publishing tools give agencies managing client Pages a native workflow that finally rivals Buffer and Hootsuite. The question is whether it's already too late.
Meta's paid subscriptions just made organic reach a pricing decision
Instagram Plus, Facebook Plus and WhatsApp Plus launched globally on 27 May, with creator and business tiers testing now. For the first time, reach and visibility sit behind subscription fees, not just algorithm performance.
The Influencer Contract Checklist: Avoid Red Flags In Brand Agreements
A "standard" influencer contract can still hide terms that shift risk onto you. Here's a quick checklist of the clauses that matter most: scope, approvals, usage rights, payment, and more. So, you don't sign away time, money, or control.