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meta-pixel
2 stories
All features →
October 20, 2026
•5 min read
WhatsApp's in-app browser for iPhone kills the last link-tracking signal brands could see
The move from business-only to all links closes the attribution gap that third-party tools were built to fill. For brands sending WhatsApp campaigns, the change removes the one remaining path to match clicks to conversions.
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July 17, 2026
•5 min read
Meta removes off-platform data opt-out: the quiet audience upgrade marketers didn't ask for
Starting July 2026, Meta stopped allowing users to disconnect their off-platform activity from their profiles. The change hands advertisers wider retargeting pools and stronger signal quality without collecting new data, but the real shift is what that activity now powers beyond ads.
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