Tag
reach
TikTok's Flip Stories hands early adopters an algorithmic boost as platform pushes photo-first content
TikTok is actively promoting Flip Stories and other photo formats with extra reach, creating a window for creators to gain visibility before the format saturates. The pattern mirrors every new feature launch, but this time the reward is built into how the algorithm weights photo engagement.
Meta's $17bn settlement forces two-hour limits and overnight lockouts for teen users
The social media giant has agreed to pay up to $17.1 billion and implement the most restrictive usage controls yet across Facebook and Instagram, reshaping how brands can reach teen audiences and how the platforms themselves function for anyone under 18.
Instagram's DM share signal now drives 3 to 5 times more reach than likes
The platform has fundamentally rewritten what 'engagement' means. Confirmed by Adam Mosseri in January and still the dominant signal in July 2026, DM shares dictate non-follower reach, forcing brands to rethink every piece of content.