Tag
reach
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August 28, 2026
•5 min read
Meta's $17bn settlement forces two-hour limits and overnight lockouts for teen users
The social media giant has agreed to pay up to $17.1 billion and implement the most restrictive usage controls yet across Facebook and Instagram, reshaping how brands can reach teen audiences and how the platforms themselves function for anyone under 18.
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July 14, 2026
•5 min read
Instagram's DM share signal now drives 3 to 5 times more reach than likes
The platform has fundamentally rewritten what 'engagement' means. Confirmed by Adam Mosseri in January and still the dominant signal in July 2026, DM shares dictate non-follower reach, forcing brands to rethink every piece of content.
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