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    engagement

    TikTok's Flip Stories hands early adopters an algorithmic boost as platform pushes photo-first content
    September 7, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    TikTok's Flip Stories hands early adopters an algorithmic boost as platform pushes photo-first content

    TikTok is actively promoting Flip Stories and other photo formats with extra reach, creating a window for creators to gain visibility before the format saturates. The pattern mirrors every new feature launch, but this time the reward is built into how the algorithm weights photo engagement.

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    What changed in Instagram Stories for 2026 and what it means for social marketers
    August 18, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    What changed in Instagram Stories for 2026 and what it means for social marketers

    Instagram quietly evolved Stories this year with features that fundamentally shift how the format works for brands. Here's what actually matters and what you should do about it.

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    Instagram photo comments turn the comment section into a visual conversation pit
    July 21, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Instagram photo comments turn the comment section into a visual conversation pit

    Instagram is rolling out photo comments this month, letting users reply with images instead of just text. For brands and creators, this shifts community management from moderating words to policing a visual free-for-all.

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