Tag
b2b-social
LinkedIn tests Premium Recommend reaction as scarcity becomes the new engagement currency
A purple-star Recommend reaction linked to LinkedIn Premium is rolling out to live accounts, turning organic engagement into a paywall and creating friction for users who can see it but cannot use it.
LinkedIn 360Brew kills engagement pods as saves and depth score replace likes in new AI ranking system
Views down 50%, engagement down 25%, and LinkedIn's new 360Brew AI ranking system now penalises engagement pods and surface-level metrics while rewarding saves (5x more reach than likes) and dwell time, fundamentally breaking the tactics B2B marketers used through 2025.
LinkedIn is testing topic-based suggested feeds at Cannes. B2B social teams should pay attention now.
LinkedIn is piloting a new suggested feeds feature with Cannes Lions attendees this week, surfacing posts by topic rather than by network. Backed by a March 2026 LLM algorithm rebuild, it's the most significant organic reach shift on the platform this year, and the implications for B2B social strategy are immediate.