asia-pacific

Lucy HallView profile →

Meta's anti-scam campaign reached 303 million people. The numbers show why education alone won't stop the $114bn problem.

Meta's One Step Ahead campaign partnered with 25 government agencies to deliver 1.3 billion safety impressions across Asia-Pacific. But with scam losses tripling and enforcement removing 3.6 million shell pages, the campaign's real job is behaviour change at scale, not just reach.