Tag
platform-policy

YouTube doubles entry bar to 8,000 watch hours while adding first ongoing performance threshold for Shorts
YouTube is doubling Partner Program entry requirements from February 2027 and introducing a rolling 10 million Shorts views threshold that will pause creator earnings. The changes reshape who gets paid and how they stay paid.

Snapchat adds 100-hour threshold creators must maintain to keep earning from Spotlight
Snapchat introduced a rolling performance bar in May that can pause monetised creators' income if they drop below 100 hours of Spotlight view time in the prior 28 days. The change shifts the platform away from viral jackpots towards sustained, schedule-driven rewards.

Snapchat blocks fully AI-generated videos from Spotlight recommendations
The platform has updated its recommendation algorithm to cut wholly synthetic content from discovery, but videos enhanced with Snapchat's own AI tools remain eligible. The shift turns an April signal into a hard line against AI slop.

Pinterest launches AI content controls after user revolt over generative spam
The platform becomes the first major visual network to give users category-level controls to dial down AI-generated images, a move that could define how social media handles the flood of algorithmic slop in 2026.

Patreon forces creators to merge profiles by 6 July, erasing anonymity for thousands of patrons
The platform is mandating all creators combine their creator and fan identities into a single public profile, with automatic merging in August deleting past member activity. The change threatens privacy for adult creators and patrons who kept their support anonymous.

Meta's Muse Image lets anyone remix your public Instagram photos without asking. Here's why that changes the rules
Meta launched Muse Image on 7 July with a feature that turns every public Instagram account into material for AI generation by default. Anyone can @-mention you, pull your photos, and generate new images. You get no notification, and opting out won't remove what's already been made.

Instagram's optional AI creator labels won't catch the people trying to deceive you
Rolled out 4 May, Instagram's new account-level AI creator badge is the first of its kind. But it's entirely voluntary, leaving the platform's biggest AI transparency problem completely unaddressed.

