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    transparency

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    Instagram cuts reach for undisclosed AI profiles as deception undermines trust
    ai-generated-content
    platform-policy
    ai-influencers
    September 2, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Instagram cuts reach for undisclosed AI profiles as deception undermines trust

    The platform will restrict unlabelled AI-generated accounts from Reels and Explore, moving from voluntary disclosure to algorithmic enforcement.

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    EU AI Act forces social media to label AI content from 2 August, but most marketers still don't know what counts
    compliance
    ai-labeling
    article-50
    August 7, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    EU AI Act forces social media to label AI content from 2 August, but most marketers still don't know what counts

    Article 50 transparency obligations now require brands to disclose deepfakes and certain AI-generated text on social media. The confusion: what legally needs a label, what the platforms do automatically, and what human review actually exempts.

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    Instagram's optional AI creator labels won't catch the people trying to deceive you
    platform-policy
    Instagram
    transparency
    July 2, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Instagram's optional AI creator labels won't catch the people trying to deceive you

    Rolled out 4 May, Instagram's new account-level AI creator badge is the first of its kind. But it's entirely voluntary, leaving the platform's biggest AI transparency problem completely unaddressed.

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