Tag
creator-monetisation
Twitch's Stream Recaps hand brands a solution to the sponsorship reach problem, but only if they rethink campaign timing
Twitch's new clip-driven recaps place stream highlights in followers' mobile feeds after broadcasts end, fixing a structural problem: most communities never see sponsored segments live. The change shifts when and how brand content delivers value.
LinkedIn's side-hustle monetisation suite launches with invite-only video ads and zero transparency on creator revenue splits
On 15 October, LinkedIn opened Advice Sessions to US Business Premium subscribers and began testing In-Stream Ads with select creators, but the platform has published neither eligibility criteria for video revenue nor the share it keeps from pre-roll ads.
LinkedIn creators securing brand deals while keeping day jobs as 60% growth reshapes B2B monetisation
The platform's 60 per cent creator surge since 2024 signals a fundamental shift: professionals posting about their actual work are now landing sponsorships worth tens of thousands of dollars, turning LinkedIn from career network into viable income stream without quitting the office.
LinkedIn Advice Sessions turns profiles into storefronts as platform monetises expert consultation
LinkedIn now handles booking, payment and video calls for paid consultations inside a single platform, collapsing the Calendly-Stripe-Zoom workflow that has defined professional services infrastructure since 2020.
YouTube turns Shorts into TV series to own the $8bn microdrama market before standalone apps can
Shorts Series lets creators structure vertical video into seasons and episodes across TV, mobile and web. Over half of YouTube's top 100 creators now get most views from the living room, and microdrama watch time on TV alone jumped 90% year on year.
YouTube doubles entry bar to 8,000 watch hours while adding first ongoing performance threshold for Shorts
YouTube is doubling Partner Program entry requirements from February 2027 and introducing a rolling 10 million Shorts views threshold that will pause creator earnings. The changes reshape who gets paid and how they stay paid.
YouTube forces global membership repricing by 17 August: what creators must check now
YouTube will automatically adjust recommended membership prices for international members on 17 August 2026 to reflect current exchange rates. Creators have until the deadline to review the changes or set custom pricing, or YouTube applies its recommendations by default.
Snapchat Creator Subscriptions launch globally: what the 60% revenue split actually means for creators
Snapchat rolled out paid creator subscriptions globally by April 2026, four years after Meta and with a worse revenue split than YouTube. The real question isn't whether the feature exists,it's whether creators will build a paying audience on a platform where they've never had to before.
Facebook now pays creators up to $3,000 a month to post. Here's what they have to give up.
Meta launched Creator Fast Track in March with guaranteed monthly payments for TikTok and YouTube creators willing to post Reels on Facebook. The move intensifies the platform war for creator loyalty, but it's not about money alone.
LinkedIn Creator Marketplace turns B2B influencer marketing into a searchable product inside Campaign Manager
Brands can now discover vetted LinkedIn creators by topic and audience inside the platform's advertising tool, while creators monetise through a new tab. The launch turns informal outreach into a managed, revenue-generating system.
YouTube's Top Fans feature gates videos behind engagement, not payment
YouTube is testing a distribution option that restricts videos to the top 1% of a channel's most engaged viewers. Unlike memberships or Patreon, access is determined by watch time and interaction, rewarding attention instead of money.