Skip to main content

    Tag

    creator-monetisation

    YouTube doubles entry bar to 8,000 watch hours while adding first ongoing performance threshold for Shorts
    August 28, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    YouTube doubles entry bar to 8,000 watch hours while adding first ongoing performance threshold for Shorts

    YouTube is doubling Partner Program entry requirements from February 2027 and introducing a rolling 10 million Shorts views threshold that will pause creator earnings. The changes reshape who gets paid and how they stay paid.

    Read full article
    YouTube forces global membership repricing by 17 August: what creators must check now
    August 3, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    YouTube forces global membership repricing by 17 August: what creators must check now

    YouTube will automatically adjust recommended membership prices for international members on 17 August 2026 to reflect current exchange rates. Creators have until the deadline to review the changes or set custom pricing, or YouTube applies its recommendations by default.

    Read full article
    Pinterest pays creators who power its inclusive search features
    July 24, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Pinterest pays creators who power its inclusive search features

    Pinterest's sixth Inclusion Fund opened applications on 21 July across 10 countries, explicitly rewarding creators whose content feeds hair pattern and body type search tools.

    Read full article
    Snapchat Creator Subscriptions launch globally: what the 60% revenue split actually means for creators
    July 23, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Snapchat Creator Subscriptions launch globally: what the 60% revenue split actually means for creators

    Snapchat rolled out paid creator subscriptions globally by April 2026, four years after Meta and with a worse revenue split than YouTube. The real question isn't whether the feature exists,it's whether creators will build a paying audience on a platform where they've never had to before.

    Read full article
    Facebook now pays creators up to $3,000 a month to post. Here's what they have to give up.
    July 6, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Facebook now pays creators up to $3,000 a month to post. Here's what they have to give up.

    Meta launched Creator Fast Track in March with guaranteed monthly payments for TikTok and YouTube creators willing to post Reels on Facebook. The move intensifies the platform war for creator loyalty, but it's not about money alone.

    Read full article
    LinkedIn Creator Marketplace turns B2B influencer marketing into a searchable product inside Campaign Manager
    July 6, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    LinkedIn Creator Marketplace turns B2B influencer marketing into a searchable product inside Campaign Manager

    Brands can now discover vetted LinkedIn creators by topic and audience inside the platform's advertising tool, while creators monetise through a new tab. The launch turns informal outreach into a managed, revenue-generating system.

    Read full article
    YouTube's Top Fans feature gates videos behind engagement, not payment
    July 2, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    YouTube's Top Fans feature gates videos behind engagement, not payment

    YouTube is testing a distribution option that restricts videos to the top 1% of a channel's most engaged viewers. Unlike memberships or Patreon, access is determined by watch time and interaction, rewarding attention instead of money.

    Read full article