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    Social media managers are becoming talent agents. Nobody updated the job description
    social media careers
    Career Development
    Social Media Management
    July 18, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Social media managers are becoming talent agents. Nobody updated the job description

    Creator management has landed on brand social teams without a title change or pay rise. The IAB's $44bn projection explains why, and what to do next

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    LinkedIn Creator Marketplace turns B2B influencer marketing into a searchable product inside Campaign Manager
    brandworks
    LinkedIn
    b2b-influencer-marketing
    July 6, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    LinkedIn Creator Marketplace turns B2B influencer marketing into a searchable product inside Campaign Manager

    Brands can now discover vetted LinkedIn creators by topic and audience inside the platform's advertising tool, while creators monetise through a new tab. The launch turns informal outreach into a managed, revenue-generating system.

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