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    b2b-influencer-marketing

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    LinkedIn creators securing brand deals while keeping day jobs as 60% growth reshapes B2B monetisation
    employee-creators
    professional-creators
    brand-deals
    October 20, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    LinkedIn creators securing brand deals while keeping day jobs as 60% growth reshapes B2B monetisation

    The platform's 60 per cent creator surge since 2024 signals a fundamental shift: professionals posting about their actual work are now landing sponsorships worth tens of thousands of dollars, turning LinkedIn from career network into viable income stream without quitting the office.

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    Social media managers are becoming talent agents. Nobody updated the job description
    social media careers
    Career Development
    Social Media Management
    July 18, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Social media managers are becoming talent agents. Nobody updated the job description

    Creator management has landed on brand social teams without a title change or pay rise. The IAB's $44bn projection explains why, and what to do next

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    LinkedIn Creator Marketplace turns B2B influencer marketing into a searchable product inside Campaign Manager
    brandworks
    LinkedIn
    b2b-influencer-marketing
    July 6, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    LinkedIn Creator Marketplace turns B2B influencer marketing into a searchable product inside Campaign Manager

    Brands can now discover vetted LinkedIn creators by topic and audience inside the platform's advertising tool, while creators monetise through a new tab. The launch turns informal outreach into a managed, revenue-generating system.

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