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    YouTube turns Shorts into TV series to own the $8bn microdrama market before standalone apps can
    September 28, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    YouTube turns Shorts into TV series to own the $8bn microdrama market before standalone apps can

    Shorts Series lets creators structure vertical video into seasons and episodes across TV, mobile and web. Over half of YouTube's top 100 creators now get most views from the living room, and microdrama watch time on TV alone jumped 90% year on year.

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