Tag
snapchat
Snapchat's Harry Potter activation shows what pre-launch marketing looks like when you own the platform, not just the ad space
HBO and Snapchat are rolling out 12 AR lenses, Bitmoji fashion and physical mirrors months ahead of the HBO series premiere. The real lesson isn't the partnership. It's the timing, the surface area, and what it says about where TV budgets are moving.
Snapchat adds 100-hour threshold creators must maintain to keep earning from Spotlight
Snapchat introduced a rolling performance bar in May that can pause monetised creators' income if they drop below 100 hours of Spotlight view time in the prior 28 days. The change shifts the platform away from viral jackpots towards sustained, schedule-driven rewards.
Snapchat Specs bring AR advertising to wearable glasses as Snap beats Meta and Apple to consumer launch
Snap's consumer AR glasses land in August 2026, putting sponsored lenses on faces months before Meta's Orion ships in 2027. At $2,195, Specs open the race to make wearable advertising mainstream, but privacy and reach will decide whether brands follow the hardware.
Snapchat builds HubSpot pipeline sync and opens UK and France to independent agencies
Two announcements in 72 hours show Snapchat meeting brands where they work: leads flow straight into HubSpot CRM, while smaller agencies in Britain and France can now join a partner programme previously locked to the United States.
Snapchat blocks fully AI-generated videos from Spotlight recommendations
The platform has updated its recommendation algorithm to cut wholly synthetic content from discovery, but videos enhanced with Snapchat's own AI tools remain eligible. The shift turns an April signal into a hard line against AI slop.
Snapchat turns Snap Map into a music discovery engine with real-time Spotify sharing
The platform is adding listening activity to the location data it already surfaces, giving brands and creators a new social signal to tap into. The question is whether passive music sharing becomes an engagement driver or just more ambient noise.
Platforms have stopped asking if AI content belongs. Now they're asking how much people want to see
This week crystallised a fundamental shift in how platforms handle synthetic content. TikTok, Pinterest, Instagram and Snapchat have all moved from encouraging AI creation to managing AI fatigue, and the question is no longer whether AI belongs on social feeds but whether anyone actually wants it there.
Snap opens ad platform to AI agents via Model Context Protocol
Snapchat completed its MCP server rollout on 25 July, letting third-party AI tools plan and execute campaigns directly through its Marketing API. The move follows similar integrations by Meta, Google, Amazon, and Pinterest, part of a wider shift to agentic advertising workflows across the social ad ecosystem.
Snapchat's Now Playing turns Snap Map into a friend-driven music discovery engine
Launched on 27 July with Spotify integration, the feature lets 450 million monthly Snap Map users discover music through what friends are listening to right now, not what an algorithm thinks they want.
Snapchat Creator Subscriptions launch globally: what the 60% revenue split actually means for creators
Snapchat rolled out paid creator subscriptions globally by April 2026, four years after Meta and with a worse revenue split than YouTube. The real question isn't whether the feature exists,it's whether creators will build a paying audience on a platform where they've never had to before.
Instagram Instants adds video recording two months after photo-only launch
The ephemeral DM feature launched in May with photos alone. Video went live in July, closing a gap that made the format feel incomplete and pushing Instagram deeper into Snapchat's territory.
Snapchat's North America users are falling as its £1,600 AR glasses arrive
Snap posted 12% revenue growth in Q1 2026, but daily users in its most lucrative market declined for the second consecutive quarter. Advertisers betting on the platform's AR future need to know whether the audience will still be there when Specs ship this autumn.