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daily-active-users
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July 7, 2026
•5 min read
Snapchat's North America users are falling as its £1,600 AR glasses arrive
Snap posted 12% revenue growth in Q1 2026, but daily users in its most lucrative market declined for the second consecutive quarter. Advertisers betting on the platform's AR future need to know whether the audience will still be there when Specs ship this autumn.
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