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app-marketing
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September 7, 2026
•5 min read
Snapchat hands campaign bidding to advertiser measurement partners as Unified Attribution cuts app acquisition costs 26%
Snapchat is now letting AppsFlyer and Adjust control how campaigns are optimised, not just how they're measured. The global rollout closes a gap that has cost app marketers millions in misaligned data and wasted spend.
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