Tag
entertainment-marketing
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September 2, 2026
•5 min read
Snapchat's Harry Potter activation shows what pre-launch marketing looks like when you own the platform, not just the ad space
HBO and Snapchat are rolling out 12 AR lenses, Bitmoji fashion and physical mirrors months ahead of the HBO series premiere. The real lesson isn't the partnership. It's the timing, the surface area, and what it says about where TV budgets are moving.
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July 11, 2026
•5 min read
TikTok Streaming Ads hands Netflix and Disney+ a direct line from discovery to subscribers
TikTok launched Streaming Ads on 8 July 2026, a Smart+ powered performance format that lets streaming platforms turn the app's cultural influence into measurable subscription growth. It's the first catalog-fuelled ad solution built specifically for entertainment, and it puts TikTok in direct competition with YouTube and Meta for streaming marketing budgets.
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