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July 11, 2026
•5 min read
TikTok Streaming Ads hands Netflix and Disney+ a direct line from discovery to subscribers
TikTok launched Streaming Ads on 8 July 2026, a Smart+ powered performance format that lets streaming platforms turn the app's cultural influence into measurable subscription growth. It's the first catalog-fuelled ad solution built specifically for entertainment, and it puts TikTok in direct competition with YouTube and Meta for streaming marketing budgets.
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