Tag
advertising
Meta's $1 billion data center fund is really buying consent
The Future is for Everyone Fund targets communities hosting AI infrastructure. It's not charity. It's the price of keeping the cranes moving when 71% of Americans oppose the builds and $130 billion in projects were blocked in Q1 alone.
X settles WFA lawsuit after court defeat, but the brand safety damage is permanent
Elon Musk's platform has settled its advertiser boycott lawsuit following a federal dismissal that ruled companies can choose where to spend. The settlement closes the case, but leaves social media marketers navigating a fragmented brand safety landscape with no shared standards.
TikTok Streaming Ads hands Netflix and Disney+ a direct line from discovery to subscribers
TikTok launched Streaming Ads on 8 July 2026, a Smart+ powered performance format that lets streaming platforms turn the app's cultural influence into measurable subscription growth. It's the first catalog-fuelled ad solution built specifically for entertainment, and it puts TikTok in direct competition with YouTube and Meta for streaming marketing budgets.
Meta's cloud business flips its ad platform into infrastructure play
After spending up to $145 billion building AI infrastructure this year, Meta is planning to sell excess compute to outside customers. The move signals a fundamental shift in how social media marketers should view the company behind Facebook and Instagram.