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    Meta's dual workforce strategy reveals the real AI infrastructure bottleneck
    August 13, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Meta's dual workforce strategy reveals the real AI infrastructure bottleneck

    The social media giant is now partnering with both union and non-union construction groups to build its data centres. The hedged bet exposes how labour shortages, not capital or chips, could decide who wins the AI race.

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    Meta's $1 billion data center fund is really buying consent
    August 13, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Meta's $1 billion data center fund is really buying consent

    The Future is for Everyone Fund targets communities hosting AI infrastructure. It's not charity. It's the price of keeping the cranes moving when 71% of Americans oppose the builds and $130 billion in projects were blocked in Q1 alone.

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    Meta's BlackRock Data Center Deal Shows Who Really Pays for AI (and What That Means for Marketers)
    July 28, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Meta's BlackRock Data Center Deal Shows Who Really Pays for AI (and What That Means for Marketers)

    Meta announced a venture with BlackRock to finance a $14 billion data center in El Paso, Texas. The telling detail? Meta owns just 20%, meaning most of its AI infrastructure cost stays off its books, and the move signals how social platforms are now funding the compute power behind every feature marketers rely on.

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    Meta's cloud business flips its ad platform into infrastructure play
    July 8, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Meta's cloud business flips its ad platform into infrastructure play

    After spending up to $145 billion building AI infrastructure this year, Meta is planning to sell excess compute to outside customers. The move signals a fundamental shift in how social media marketers should view the company behind Facebook and Instagram.

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