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    revenue-share

    LinkedIn's BrandLink now shares revenue with over 100 creators as platform builds fiscal 2027 monetisation suite
    September 18, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    LinkedIn's BrandLink now shares revenue with over 100 creators as platform builds fiscal 2027 monetisation suite

    LinkedIn's first systematic creator revenue share programme has grown from 30 initial participants to more than 100 creators and publishers, while internal documents show the platform is developing a brand deals marketplace, subscriptions and creator fund for launch from July 2026.

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    Snapchat adds 100-hour threshold creators must maintain to keep earning from Spotlight
    August 25, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Snapchat adds 100-hour threshold creators must maintain to keep earning from Spotlight

    Snapchat introduced a rolling performance bar in May that can pause monetised creators' income if they drop below 100 hours of Spotlight view time in the prior 28 days. The change shifts the platform away from viral jackpots towards sustained, schedule-driven rewards.

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    Snapchat Creator Subscriptions launch globally: what the 60% revenue split actually means for creators
    July 23, 2026
    5 min read
    Lucy Hall
    Lucy HallView profile →

    Snapchat Creator Subscriptions launch globally: what the 60% revenue split actually means for creators

    Snapchat rolled out paid creator subscriptions globally by April 2026, four years after Meta and with a worse revenue split than YouTube. The real question isn't whether the feature exists,it's whether creators will build a paying audience on a platform where they've never had to before.

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