Tag
youth-marketing
EU ditches blanket ban in favour of phased social media access for under-13s
Von der Leyen confirmed supervised-only access for children below 13 after experts rejected an Australian-style ban, putting platforms and brands on notice across 27 member states as enforcement tightens by autumn.
EU to require platforms prove safety by design before allowing under-13s access
Ursula von der Leyen announced July 13 that the EU will pursue phased, age-gated social media rules this autumn, shifting the burden of proof to platforms rather than imposing Australia-style blanket bans. The approach marks a significant regulatory shift for how brands can reach younger European audiences.
UK's under-16 social media ban puts marketing teams on four-month countdown to prove age verification works
The government announced a full ban on social media for under-16s on 15 June, with legislation expected before Christmas and implementation in spring 2027. Ofcom has until October to assess age verification methods, creating immediate compliance pressure for platforms and any brand targeting family audiences.