Tag
AI
What Zuckerberg's AI manifesto means for social media marketers
Meta published a 6,500-word letter advocating open AI while signalling a shift away from fully releasing its most advanced models. For social marketers, the gap between the philosophy and the product roadmap is where the real implications live.
Media properties overtake software tools in creator economy M&A for first time
Seventy deals in the first half of 2026 show buyers want audiences, not just infrastructure. The shift points to a fundamental revaluation of what's defensible as AI erodes software moats.
How to turn off AI reuse of your Instagram content
Meta's latest AI update allows public Instagram content to be reused to generate new AI images, unless you opt out. This article explains what the new "Sharing and reuse" setting does, why it matters for creators and brands, and walks you through, step by step, how to turn off AI reuse for your posts and reels while keeping your account public
AI Will Not Steal Your Social Media Job. But These Skills Will Decide Who Thrives
An in depth guide for social media marketers worried about AI and their careers. It plugs into the Social Media Career Ladder framework and shows how AI changes the skills needed at each level, from entry to head of social. Skills are grouped into three buckets craft, commercial and meta and the article explains which tasks AI can support and which always need human judgment. Ideal for in house, agency and freelance social pros who want to stay relevant and move up without burning out.
The Influencer Contract Checklist: Avoid Red Flags In Brand Agreements
A "standard" influencer contract can still hide terms that shift risk onto you. Here's a quick checklist of the clauses that matter most: scope, approvals, usage rights, payment, and more. So, you don't sign away time, money, or control.
Personal Branding in Tech: Why Visibility Matters More Than Ever
Many brilliant tech professionals stay invisible because they hesitate to share their work. Personal branding isn't self-promotion, it's clarity, confidence and career growth. Here's how technical teams can build visibility that feels authentic and sustainable.
AI Isn't The Enemy - It's Our Ally In Social Media Marketing (But Let's Use It Wisely)
AI is changing social media marketing by making tasks faster and easier, but humans are still critical for keeping the brand voice and emotional connection strong. James Armstrong, Creative Director, Social Firefly dives into the world of AI and what he thinks the best approach is for AI in social media marketing.