Tag
measurement
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October 21, 2026
•5 min read
Pinterest's CMO just told marketers to stop chasing attention. The platforms built on it are the reason why.
Claudine Cheever's "intention over attention" argument reframes how performance should be measured on social, but the real test is whether brands can stop optimising for the metrics that fund the entire industry.
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October 19, 2026
•5 min read
YouTube's October Demand Gen update shifts performance from creative to data infrastructure
Google's latest Demand Gen Drop makes first-party data the performance variable, not the ad itself. Advertisers using Google Tag Gateway now see over 20% conversion uplift in Demand Gen campaigns, but the metric measures signal recovery, not new demand.
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July 8, 2026
•5 min read
Google Search Console now tracks Instagram, TikTok, YouTube and X as properties
Platform properties, rolling out this week, let marketers measure social traffic from Google Search the same way they've measured websites. It's the clearest signal yet that Google treats social discovery as search, not a side channel.
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