Tag
social media content
The Influencer Contract Checklist: Avoid Red Flags In Brand Agreements
A "standard" influencer contract can still hide terms that shift risk onto you. Here's a quick checklist of the clauses that matter most: scope, approvals, usage rights, payment, and more. So, you don't sign away time, money, or control.
The Top Social Media Campaigns of 2025
2025 was the year social campaigns went cinematic. Brands didn't just post - they told stories, built anticipation, and created worlds people actually wanted to step into. Here are seven campaigns that we think nailed it - and what we can take away from each.
How To Sell Through Social Media Without Taking Yourself Too Seriously
In today's world, audiences crave authenticity, not ads. What happens when you ditch the traditional marketing playbook in favour of something more real, more ridiculous, and way more fun? Jonathan Taylor, Senior Sales & Marketing Manager, Phantom Peak, tells us why he loves to use humour, live experiences, and community-driven content.