Skip to main content

    Tag

    product-discovery

    TikTok Shop's image search shifts product discovery power from buyers to affiliate creators
    October 5, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    TikTok Shop's image search shifts product discovery power from buyers to affiliate creators

    The feature turns household items into monetisable content without brand partnerships, changing who decides what products get found.

    Read full article
    Reddit's Ask tab and Shopify sync turn product questions into ad inventory as shopping conversations jump 40%
    September 24, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Reddit's Ask tab and Shopify sync turn product questions into ad inventory as shopping conversations jump 40%

    The platform has added AI summaries to search results and opened automated catalog syncing for Dynamic Product Ads, building commerce infrastructure around a year-on-year spike in purchase research behaviour that's reshaping how brands use the platform.

    Read full article
    Pinterest's Ask Pinterest app turns shopping discovery into a conversation. Brands need a new playbook.
    July 1, 2026
    •5 min read
    Lucy Hall
    Lucy HallView profile →

    Pinterest's Ask Pinterest app turns shopping discovery into a conversation. Brands need a new playbook.

    Pinterest launched a standalone AI shopping app on 17 June that replaces keyword search with natural-language conversation, powered by its proprietary Taste Graph. For brands on the platform, the question is no longer 'are we findable?' It's 'are we conversational?'

    Read full article